This has been discussed and answered a bagillion times both on here and GW.
Bob C mentioned that Mizuno may have started this in the 80s when they were getting their soft leather into the hands of players.
Father takes son into store for a new glove and son will prob pick the almost broken in glove 10/10 times...
And we are such a small part of the glove culture as well. They dont really market to glove enthuisats/collectors.
The are in the glove business and they need to stay with the times. The trend is gloves that are almost ready to go and had they not have changed and somehow still managed to be a top player they'd probably be look at as being behind the times.
Mortons was one of the few if not the only retailer offering these old style leather gloves and before the glove flipping trend started...it was said they took a COUPLE YEARS to sell out... and that was with what is probably very low production numbers already.
The 30 under guys on here dig it and appreciate it, and the older guys have used the usa ones for the majority of their lives....but the majority of people just dont care. A glove is a glove.
Players have access to so many gloves they probably dont care much either.
It may be cheaper as well.. i have no clue there.
We are lucky we have the options we do, but remember we are going to be in the minority more often than not. If it doesn't make good business sense, it probably wouldnt happen. Thats not a trade secret, its just common sense.
Sidebar... Things have been slow as of late on here, but you and I joined roughly the same time. I dont know if you just like talking gloves or what, but as newbies we should take it upon our selves to do a bit of research before posting a question like this. Between the search function here and on GW there are literally 50 topics discussing the reasons, theories, and actual info provided by Bob that acts as a sufficient answer to your question. I can see where it would get old to answer the same question over and over whenever that weeks new person comes on here and asks. Any topic you can think of from leather, marketing, trends, models of the last 10 yrs can be found with just a click of the search. If we do this, then we will be taken seriously, so when we actually do have a question we can not find we can ask and get the answer rather than have the vets sick of answering our questions. Just a suggestion, but if your itching to take part in glove talks just go back a hundred pages and skim. It'll give you your fix I promise. Or, just search horween for example and browse the topics that could pertain to the info you want. You could say you've done that, but if that was the case- I'd have no business answering this question because we'd have essentially read the same stuff.